{"id":6197,"date":"2023-12-04T15:33:03","date_gmt":"2023-12-04T14:33:03","guid":{"rendered":"https:\/\/www.azionadigitale.com\/wekiwi\/"},"modified":"2025-05-07T13:21:00","modified_gmt":"2025-05-07T11:21:00","slug":"wekiwi","status":"publish","type":"post","link":"https:\/\/www.azionadigitale.com\/en\/wekiwi\/","title":{"rendered":"Wekiwi"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:200px;--awb-padding-right:10%;--awb-padding-bottom:150px;--awb-padding-left:10%;--awb-padding-top-small:140px;--awb-padding-bottom-small:60px;--awb-margin-top:-110px;--awb-margin-bottom:30px;--awb-background-image:linear-gradient(0deg, var(--awb-color1) 0%,rgba(255,255,255,0) 21%);;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/01\/aziona-gradient-header.jpg\" data-bg-gradient=\"linear-gradient(0deg, var(--awb-color1) 0%,rgba(255,255,255,0) 21%)\" ><div class=\"awb-background-pattern\" style=\"background-image:  url(data:image\/svg+xml;utf8,%3Csvg%20width%3D%2240%22%20height%3D%2240%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M0%2038.59l2.83-2.83%201.41%201.41L1.41%2040H0v-1.41zM0%201.4l2.83%202.83%201.41-1.41L1.41%200H0v1.41-.01zM38.59%2040l-2.83-2.83%201.41-1.41L40%2038.59V40h-1.41zM40%201.41l-2.83%202.83-1.41-1.41L38.59%200H40v1.41z%22%20fill%3D%22rgba%28255%2C255%2C255%2C0.33%29%22%2F%3E%3Cpath%20d%3D%22M22.83%2015.77L20%2018.6v-.01l-2.83-2.83-1.41%201.41L18.59%2020l-2.83%202.83%201.41%201.41L20%2021.41l2.83%202.83%201.41-1.41L21.41%2020l2.83-2.82-1.41-1.41z%22%20fill%3D%22rgba%28255%2C255%2C255%2C0.33%29%22%2F%3E%3C%2Fsvg%3E);opacity: 1 ;background-size:8px;mix-blend-mode:normal;\"><\/div><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:48%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:48%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInUp\" data-animationDuration=\"0.8\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column fusion-content-nowrap\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-div\" style=\"--awb-text-color:var(--awb-color1);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-link-color:var(--awb-color1);--awb-link-hover-color:var(--awb-color1);--awb-font-size:20px;\"><div class=\"fusion-title-heading title-heading-left title-heading-tag fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:20;line-height:1.7;\"><a href=\"#\" class=\"awb-custom-text-color awb-custom-text-hover-color\" target=\"_self\">case study<\/a><\/div><\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:10px;margin-bottom:25px;width:100%;max-width:30px;\"><div class=\"fusion-separator-border sep-single\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#03ffa4;border-color:#03FFA4;border-top-width:4px;\"><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInLeft\" data-animationDuration=\"0.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one titolograndemain3\" style=\"--awb-text-color:#ffffff;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:100px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:100;line-height:1.16;\">Wekiwi<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:20%;--awb-padding-left:20%;--awb-padding-right-medium:50px;--awb-padding-left-medium:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-margin-bottom:60px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:28.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:28.8%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two titnobold\" style=\"--awb-text-color:var(--awb-color8);--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:35px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:35;line-height:1.2;\">Wekiwi, the first energy company in Italy to introduce the pay-as-you-go concept, chooses Aziona to implement a new online acquisition process and redesign its user experience.<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Reference sector<br \/><\/strong>B2B &amp; B2C Energy<\/p>\n<p><strong>Services provided<\/strong><\/p>\n<ul style=\"--awb-item-padding-bottom:0px;--awb-iconcolor:#3235ff;--awb-line-height:30.6px;--awb-icon-width:30.6px;--awb-icon-height:30.6px;--awb-icon-margin:12.6px;--awb-content-margin:43.2px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"font-weight: 400;\">Business strategy<\/span><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"font-weight: 400;\">UX design<\/span><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"font-weight: 400;\">UX Copywriting<\/span><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"font-weight: 400;\">System integration<\/span><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"font-weight: 400;\">Front-end development<\/span><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><span style=\"font-weight: 400;\">Back-end development<\/span><\/div><\/li><\/ul>\n<p><strong><br \/>Team<\/strong><br \/><span style=\"font-weight: 400;\">Business Strategist, UX Designer, UX Copywriter, UI Designer, Front End Developer, Back-end Developer, Project Manager<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:15%;--awb-padding-left:15%;--awb-padding-right-medium:50px;--awb-padding-left-medium:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-margin-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"azionadigitale-image-section\">\n  <img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27740%27%20height%3D%271500%27%20viewBox%3D%270%200%20740%201500%27%3E%3Crect%20width%3D%27740%27%20height%3D%271500%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2025\/05\/wekiwi-mockup-m.webp\" alt=\"Mockup Mobile\" class=\"lazyload azionadigitale-img azionadigitale-left-inner\">\n  <img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271476%27%20viewBox%3D%270%200%201920%201476%27%3E%3Crect%20width%3D%271920%27%20height%3D%271476%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2025\/05\/wekiwi-mockup-d-scaled.webp\" alt=\"Mockup Desktop\" class=\"lazyload azionadigitale-img azionadigitale-right-inner\">\n<\/div>\n\n<style>\n.azionadigitale-image-section {\n  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nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:15%;--awb-padding-left:15%;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-margin-bottom:100px;--awb-margin-bottom-small:30px;--awb-background-color:var(--awb-color8);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:20%;--awb-padding-left:20%;--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:100px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:100px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:60px;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:50px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:#ffffff;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;line-height:1.2;\">The Context<\/h3><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-text-transform:none;--awb-text-color:#ffffff;\"><p>Wekiwi, expanding on the European market, is undergoing a complete review of its simultaneous positioning in Italy, Spain and France.<\/p>\n<p>At this time, the management decided to implement new technological components to optimise the online contracting process.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:15%;--awb-padding-left:15%;--awb-padding-right-medium:50px;--awb-padding-left-medium:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:50px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-zoomin\"><img decoding=\"async\" width=\"1500\" height=\"1248\" title=\"aziona-case-study-wekiwi-09-1\" src=\"https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-09-1.jpg\" data-orig-src=\"https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-09-1.jpg\" alt class=\"lazyload img-responsive wp-image-6100\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271500%27%20height%3D%271248%27%20viewBox%3D%270%200%201500%201248%27%3E%3Crect%20width%3D%271500%27%20height%3D%271248%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-09-1-200x166.jpg 200w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-09-1-400x333.jpg 400w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-09-1-600x499.jpg 600w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-09-1-800x666.jpg 800w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-09-1-1200x998.jpg 1200w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-09-1.jpg 1500w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:19.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:19.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;line-height:1.2;\">The Challenge<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><p>We fit into this scenario by proposing a two-part activity. The first involves strategic coaching of the internal team, with a consultancy path focused on differentiation and improving the commercial offer. The second part involves our design and development teams designing and implementing a user experience focused on optimising the customer acquisition process, making the most of the capabilities of the Wekiwi technology stack.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:100px;--awb-padding-bottom-small:23px;--awb-margin-bottom-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"1311\" title=\"aziona-case-study-wekiwi-091_1\" src=\"https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-091_1-scaled.jpg\" data-orig-src=\"https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-091_1-scaled.jpg\" alt class=\"lazyload img-responsive wp-image-6122\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271311%27%20viewBox%3D%270%200%201920%201311%27%3E%3Crect%20width%3D%271920%27%20height%3D%271311%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-091_1-200x137.jpg 200w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-091_1-400x273.jpg 400w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-091_1-600x410.jpg 600w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-091_1-800x546.jpg 800w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-091_1-1200x820.jpg 1200w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-091_1-scaled.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:15%;--awb-padding-left:15%;--awb-padding-right-medium:50px;--awb-padding-left-medium:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-margin-bottom:50px;--awb-margin-bottom-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:40px;--awb-spacing-left-large:19.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:19.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;line-height:1.2;\">Methodology<\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;\"><p>We start with a co-design session that allows us to define the company&#8217;s strategic and business objectives from the outset.<\/p>\n<p>Using the insights we gain, we identify the guidelines we will follow to build the user experience, including all subscription funnels.<\/p>\n<p>Following an agile mindset, we activate design and development teams in timed sprints, engaging business stakeholders in interactions that allow for continuous updates and streamlined communication.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:100px;--awb-padding-bottom-small:30px;--awb-margin-bottom-small:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"1085\" title=\"aziona-case-study-wekiwi-092_1\" src=\"https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-092_1-scaled.jpg\" data-orig-src=\"https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-092_1-scaled.jpg\" alt class=\"lazyload img-responsive wp-image-6124\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271085%27%20viewBox%3D%270%200%201920%201085%27%3E%3Crect%20width%3D%271920%27%20height%3D%271085%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-092_1-200x113.jpg 200w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-092_1-400x226.jpg 400w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-092_1-600x339.jpg 600w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-092_1-800x452.jpg 800w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-092_1-1200x678.jpg 1200w, https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-092_1-scaled.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:15%;--awb-padding-left:15%;--awb-padding-right-medium:50px;--awb-padding-left-medium:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-margin-bottom:88px;--awb-margin-bottom-small:27px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:19.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:19.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><p>One of the key milestones achieved during the process was the complete redesign of the funnel, including development and integration activities within the web path, managing different staging and production environments in synchrony. The redesigned funnel meets both the business needs, allowing for the retrieval and reworking of the acquired lead, and the user needs, satisfying all their information and usability requirements.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container fusion-parallax-none hundred-percent-fullwidth hundred-percent-height hundred-percent-height-center-content non-hundred-percent-height-scrolling lazyload\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:150px;--awb-padding-bottom:150px;--awb-margin-bottom:100px;--awb-margin-bottom-small:48px;--awb-background-size:cover;--awb-flex-wrap:wrap;\" data-bg=\"https:\/\/www.azionadigitale.com\/wp-content\/uploads\/2023\/12\/aziona-case-study-wekiwi-08-1-scaled.jpg\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:15%;--awb-padding-left:15%;--awb-padding-right-medium:50px;--awb-padding-left-medium:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-margin-bottom:88px;--awb-margin-bottom-small:44px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:4.9375px;--awb-spacing-left-large:19.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:19.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:26;line-height:1.2;\">The Results<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>We launched the new Wekiwi platform, including the activation funnel and reserved area, redesigning the entire interface based on the new brand and design system. The user experience has been improved and is designed to reassure and inform the user when filling in the contract, with an essential number of fields that are also functional for the company&#8217;s back-end activities.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:19.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:19.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:19.2%;--awb-spacing-left-medium:19.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\" style=\"--awb-text-transform:none;\"><p>Wekiwi now has a tool that allows it to manage changes, monitoring and A\/B testing throughout the online acquisition process.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right-medium:50px;--awb-padding-left-medium:50px;--awb-padding-right-small:30px;--awb-padding-left-small:30px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/Ju1HAEgchMI?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture;\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\" style=\"--awb-content-alignment:center;\"><p>Giuseppe Dell&#8217;Acqua Brunone, CEO di Revoluce<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wekiwi, the first energy company in Italy to introduce the pay-as-you-go concept, chooses Aziona to implement a new online acquisition process and redesign its user experience.<\/p>\n","protected":false},"author":2,"featured_media":6100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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