The first step in the project was an in-depth analysis of the user experience on the platform. This analysis highlighted its strengths and weaknesses and compared it to the best players in the market through a comprehensive benchmark.
This allowed us to map out the strategic roadmap and identify the areas for improvement, organised by priority: from immediate intervention to optional enhancements.
Through an internal focus group, we assessed the penetration of the company’s desired development strategy to understand its level of alignment and key pillars.
This allowed us to fine-tune the positioning and identify the best market segments for K4VIEW’s current coverage and potential expansion into specific niche markets.
The final step was to develop a growth strategy for the product, taking into account both technological and operational aspects (lead generation, marketing automation, partnership programmes).
To complete the consultancy process, we conducted a comprehensive review of the platform’s UX and UI.
Focusing on positioning, marketing and networking, we defined a growth strategy for the K4VIEW product. The documented analysis, based on quantitative data, will enable the company to implement the strategy independently in the medium to long term.