Award-winning Enertech start-up gets transformed with Aziona.

Industry Sector
Digital Energy Provider

Services Provided

  • UX design
  • UI design
  • UX Copywriting
  • Integrazione sistemi
  • Sviluppo frontend

Business Strategist, UX Designer, UX Copywriter, UI Designer, Front End Developer, Back-end Developer, Project Manager


The Context

Revoluce is an innovative start-up that operates in the Free Energy Market, targeting residential customers. Founded in 2016, Revoluce has experienced exponential growth over the last 5 years thanks to the strategic vision of its founder, Giuseppe Dell’Acqua Brunone. The company needed to refine and innovate the entire user experience across its digital touchpoints.

From the user experience to the campaign for the launch of the new brand, Revoluce was chosen for a complete overhaul.

The brief was to design a user experience that would reposition the brand and meet the needs of a very specific socio-demographic profile. The technology requirement was to strategically integrate the existing funnel design into the new UX and connect it to the company’s CRM and internal processes.

The Challenge: Combining ease of use, funnel integration and brand identity

The first step was to study the audience. We analysed the user’s customer journey across the existing touchpoints. From this, we were able to identify areas of concern, pillars for maintenance and areas for improvement.

In parallel, we analysed the brand positioning in order to develop the re-brand strategy. A thorough analysis of Revoluce’s target audience and corporate values enabled us to develop a new message that was in line with the brand’s personality. It focused on proximity, territoriality and technological innovation.

The result was a new logo and a complete design system designed for digital-first use. It was already conceived to follow Revoluce in its future business model developments.

The proposed redesign is designed to stand the test of time with a selection of minimalist elements and inspiration from current trends.

To emphasise the main and distinctive feature of Revoluce’s product: innovation in payment and service usage systems around the Enrica app, we kept the tagline “Energia ricaricabile”.

Two concepts were associated with the tagline and then integrated into the entire content design stream: “Carica, consuma e ricarica” (Charge, consume and recharge) and “Proprio così semplice” (Just as simple), designed to reinforce the brand’s positioning and distinctive values: innovation and simplicity.

The website’s UX was developed in close collaboration with Revoluce’s in-house team. This was done using an agile-based process.

Compliance with the customer care service’s deadlines was critical to the final delivery.

To achieve this, an iterative work plan was developed. This allowed for the timely release of rebranded materials and the successful launch of the new website.

The user experience on the new website was designed to integrate with internal CRM systems, and the video support was designed to match the rebranding and explain the 100% digital service to a non-native digital audience.

Giuseppe Dell’Acqua Brunone, Revoluce CEO

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