The first step was to study the audience. We analysed the user’s customer journey across the existing touchpoints. From this, we were able to identify areas of concern, pillars for maintenance and areas for improvement.
In parallel, we analysed the brand positioning in order to develop the re-brand strategy. A thorough analysis of Revoluce’s target audience and corporate values enabled us to develop a new message that was in line with the brand’s personality. It focused on proximity, territoriality and technological innovation.
The result was a new logo and a complete design system designed for digital-first use. It was already conceived to follow Revoluce in its future business model developments.
The proposed redesign is designed to stand the test of time with a selection of minimalist elements and inspiration from current trends.