Alet is a company with over 70 years of experience in the telecommunications sector. In order to remain competitive and aggressive in the subscription-based services market, Alet, under the leadership of Fabrizio Sessarego, has successfully undergone a profound transformation.
When we met Alet, the business model had already undergone significant changes, moving from hardware-based services to software-based services. However, lead generation and contact management were still handled in an analogue and non-scalable way. This was not in line with the type of service the company had been developing for a long time.
To emphasise the renewal of the business model, it was necessary to rethink the communication framework and tone. Alet needed to convey the energy and innovative spirit of the people behind the company.