After analysing the product’s unique features, strengths and target audience, we created a business development strategy that included both commercial and financial aspects.
We also created interactive presentation tools to highlight the benefits of Techmakers’ products and services as solutions to very specific problems of the buyer personas.
Through specific Transition 4.0 consulting, we initiated an internal process to identify funding opportunities that will enable Techmakers to implement several projects that the development team is currently working on.
To complete the journey, we provided internal training on the use of social media as a tool for employer branding and lead generation.
The company now has a commercial development plan in place. This will facilitate the growth and scalability of the business model. It has a complete and optimised set of product presentation materials and has launched a lead generation strategy, including the use of social media.